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A nutrient-rich formula that helps enhance and strengthen the beard and 'stache. For all hair types.

The first step to feeling rich is by stepping your self-care game up. Made with innovative ingredients that assists in preventing breakage and may promote the growth of healthy, rich hair.

Argan Oil: Moisturizes your skin while helping protect your beard from everyday damage.

Sweet Almond Oil: Contains properties that may stimulate beard growth, eliminate dandruff, and reduce skin inflammation.

Seed Oil:  Adds moisture and shine to your skin and beard while strengthening fragile hair strands for a healthier, thicker beard. 

Jojoba Oil: Rich in vitamins and minerals that may nourish the beard and strengthen the hair.

Castor Oil: Aids beard growth by promoting healthy circulation for follicle growth.

Designed to transform your every day - that's the power of an idea.