About
OUR PURPOSE
The Rich Barber is an ideology - a self-made mindset. Built on newness. Created by community. Envisioned by inspiration. We create ground-breaking tools and philosophies that streamline both time and work, for a more refined outcome. Designed for barbers, by barbers. We’re not just imagining a more abundant future, we’re building the framework to a more impactful vision. Made for the customer, destined for the world.
OUR PHILOSOPHICAL DIFFERENCES
PRODUCT INNOVATION
WE ONLY SELL PRODUCTS THAT OUR CEO HAS DESIGNED. PATENTED, BRAND-MADE TOOLS INVENTED BY AN INDUSTRY PROFESSIONAL. WE MAKE NO COMPRIMISES WHEN IT COMES TO QUALITY.
BY BARBERS, FOR EVERYONE
OUR PRODUCTS HAVE AN IMPACT ON YOUR WAY OF LIVING, FROM BEGINNING TO THE END OF THE DAY. OUR APPROACH TO OUR PRODUCTS IS WE COLLECT WHAT YOU NEED IN ORDER TO START A CLEANER...CRISPER YOU, EACH AND EVERY DAY. BY BARBERS, FOR EVERYONE.
REVOLUTIONARY PERSPECTIVE
AN ENTIRE BRAND BUILT ON A VARIOUS PHILOSOPHIES, FROM NEW AGE THINKING TO PRODUCT AND LIFESTYLE EDUCATION. WE TEACH, MOTIVATE AND EDUCATE THOSE WHO CRAVE A RICHER PERSPECTIVE.
OUR PRODUCTS
we provide industry-demanded barber tools designed for everyone, proven hair/beard care products with carefully selected ingredients and the education that changes your life.
LOCALS ONLY
WE BELIEVE IN A THOUGHT-PROVOKING FORCE.
AUDACITY IS IN OUR ROOTS
WE BELIEVE IN HAVING GUTS.
THE IMPULSE FOR SOMETHING NEW, HAS LONG-LASTING EFFECTS. WE DON’T JUST SELL ANY PRODUCT, WE CREATE PURPOSEFUL PRODUCTS WITH INNOVATIVE INGREDIENTS AND MATERIALS THAT SIMPLIFY YOUR EXPERIENCES WITH PROFOUND IMPACT(S).
AUDACITY IS IN OUR ROOTS
WE BELIEVE IN BELIEVING.
OUR STORY
CALIFORNIA-BASED COMPANY. WE STARTED IN SACRAMENTO IN 2012, OPENING WITH OUR FIRST BARBERSHOP IN 2015. FIVE YEARS LATER - WE’RE CREATING EXPERIENCES IN TWO CITIES, WITH THREE BARBER STUDIOS AND A TEAM OF BARBERS. EXPANDING ONLINE - OUR TEN IDEA-MAKERS CARRY OUR VISION TO THE PIXELATED STRATOSPHERE..
AUDACITY IS IN OUR ROOTS
WE BELIEVE IN HAVING GUTS.
The impulse for something new, has long-lasting effects. We don’t just sell any product, we create purposeful products with innovative ingredients and materials that simplify your experiences with profound impact(s).
A REVOLITIONARY PERSPECTIVE
WE BELIEVE IN BELIEVING.
FOR THE OPTIMIST. FOR THE PIONEER. FOR THE MAN THAT NEVER SAYS “NO”, WE'RE DESIGNED WITHIN AND FOR YOU. IT ALL STARTS FROM A FRESH PERSPECTIVE. RICH MINDSETS, BRING RICH OUTCOMES.
CHUKA TORRES, CEO
OUR VALUES
COMMUNITY
AUDACITY
INSPIRATION
from CEO, Chuka Torres
The Rich Barber has created many opprotunities and launched a variety of innovative tools for both the barber, and the consumer. By bringing industry demanded products..right to your home.
“Our idea is not just about selling a product, it’s about educating them with our innovations and services.”
our mission: learn, attract, prosper. Rich mindsets create rich outcomes.
CHUKA TORRES
